Personal Brand: Paradox of Strategic Authenticity

Our starting point was a simple charge to Kelly Fredrickson and Sarah Moore: Can you help us make the phrase "personal brand" work for LeaderMoms? Catherine described her love/hate relationship with the term that stems from a deep awareness of how important reputational capital is AND of how pernicious gender biases can be. As a long-time executive coach, she often sees gender and other biases cloaked in jargon-heavy feedback about executive presence, culture fit and personal brand. 

With Kelly and Sarah's deep expertise in branding and marketing, combined with their own LeaderMom lived experience, they offered wisdom to make it more likely we can take back "personal brand," navigate common landmines, and evolve our brand in a way that supports our growth and ambitions at work and beyond.

Not only did we get the insight we wanted, we had a great time in the conversation. Join us! And please let us know what you think and what your next most important step is after you listen to or view the webinar.

Featuring: Catherine Flavin, Maria Sirois, Kelly Fredrickson, Sarah Murphy-Moore